Should My Business Use Online Videos?
Short answer. YES
Long answer. Still yes, but I’ll explain a little more this time. When dealing with clients here in Denver we often hear, “Why should we use video, I don’t see how what we do is related.” Well it’s true that what you do probably isn’t related to video. That isn’t the point though. Video is strictly used as a medium for you to connect with customers.
Think about it this way. I bet you can think of ten frequently asked questions from your customers right off the top of your head. How many of those people look for the answer online first? A good portion. By creating high quality videos that answer those questions you can make sure you are the one who answers those questions online, making you the expert. People take that impression from online to the real world where you are now much more visible and respected to your customers.
How to’s aren’t the only option either. Have an interesting work environment? Why not show it off to customers, let them see a little behind the scenes. The key is to make them feel like an old friend. We all know as small business owners that a lot of business is driven by people we know, or people those people know, and that’s what these videos can do. You may not directly know the customer, but they will feel like they know you when they come into the office or store.
There are many more styles of videos you can use but they all come back to the same thing. Connecting your business with customers in a meaningful way. Not just your average 30 second TV commercial.
Has your business used online video and been successful? Let us know in the comments.
Travis Berry
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