Definitions of Common Online Video Terms

Some of the lingo in the online video business can be a bit confusing. So to help everyone make heads or tails of what people are talking about, here is a little list of common definitions. (more…)

Should My Business Use Online Videos?

Short answer. YES

Long answer. Still yes, but I’ll explain a little more this time. When dealing with clients here in Denver we often hear, “Why should we use video, I don’t see how what we do is related.” Well it’s true that what you do probably isn’t related to video. That isn’t the point though. Video is strictly used as a medium for you to connect with customers. (more…)

The Difference Between TV Advertising and Videos For The Web.

One question that seems to come up a lot (sometimes from clients, but mostly between professionals) is what is the difference between online videos and traditional TV advertising? I think the answer is simple… (more…)

The Value In Video Content.

The value in effective online video lies in 2 distinct areas. It can act as a strong SEO tool. It can help create a brand and put a face on your business. (more…)